Churn impact calculator
Calculate the financial impact of churn. Enter your customer base, monthly churn rate and average revenue per customer to see lost revenue and the impact of reducing churn.
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Customer base details:
Enter your numbers and click Calculate.
What is churn?
Churn is the percentage of customers who stop using your service over a given period. It is the number one health metric for any recurring business.
The formula: Monthly churn = (customers lost during the month / customers at the start of the month) x 100
Reducing churn by one point can mean thousands of euros. Keeping a customer usually costs 5 to 7 times less than acquiring a new one. That is why customer service and retention exist.
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